Friday, April 29, 2011

Bride in Tears Today

The most troubling thing happened in my store today.  Two ladies came in looking for bridesmaids dresses.  They knew exactly which style they wanted and as we were talking the bride revealed to me that she had already ordered her wedding dress from the internet.  "The company is in California," she told me.  I asked her which site.  She hesitated.  I asked her how much she paid for her wedding gown.  She said it was $100.  A zillion red flags went up.  She then remembered that the website was www.dinodirect.com .  I pulled it up and explained to her why I know it is a Chinese knock off site.

Ladies, please, please, please do your homework!  Google "review" and the name of the website you are considering ordering from.  Keep in mind that many testimonials are fake so it is a good idea to take them with a grain of salt. 

Here is a review site on www.dhgate.com  It is quote enlightening.  Click Here for Reviews

The other thing you should know is as a designer doing business in China I know what it costs to make a wedding dress, any wedding dress and what shipping from half way around the world costs and you can't do both for $100.  My theory is that it is kind of like a wedding dress lottery.  Many girls tell me that they never did receive the merchandise they paid for and their money is gone too.  Some who actually did receive a dress got a really bad, unwearable, disappointing dress.  The company takes all the money and sends out a dress every once in a while.  Hence the "Wedding Dress Lottery".

You might think that in store wedding gowns are expensive but you wouldn't go to a restaurant and pay $1 for prime rib without some suspicion.  What if you paid for your dinner and never received it?  What if you paid and saw people at another table served prime rib while all the other people in the restaurant go away hungry.  If you get something for nothing, somebody else gave something and got nothing.   Be smart and keep your money in the U.S.

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